2007 – Present Irvine, California
Responsible for the creative vision and team leadership for a diverse set of clients and industries. It is a very hands-on collaborative atmosphere which puts me in the unique position to be both leader and team member at the same time. I’m directly involved with every aspect of the creative process from generating ideas to overseeing their development to implementation across all media platforms. I create work for a number of disciplines including branding, marketing, print, broadcast, P.O.S., outdoor, digital, interactive and social media. I am also a key presenter in new business pitches.
Clients: Los Angeles Tourism and Convention Board, The Los Angeles Clippers, Ketel One, Cirque du Soleil, Jana Water, Nolet Spirits, Greater Palm Springs, Marie Callender's, Natural Market Food Group, Smart & Final, The Great Atlantic & Pacific Tea Company, PIMCO, Ceiva, The Yuciapa Company
Industries: Retail, Grocery, Travel, Entertainment, NBA, Restaurant, Spirits, Electronics, Premium Water
2005 – 2007 (2 years) Irvine, California
Created and developed advertising campaigns that included broadcast, print, digital, P.O.S and outdoor. It was my responsibility to make everything look terrific, communicate effectively and represent the brand appropriately. Collaborated with internal production and outside vendors on new innovative P.O.S. display designs which won several awards. Further developed my skills in After Effects by creating highly praised sizzle and presentation videos for clients. Participated and presided over many photo and film shoots.
Clients: The Los Angeles Times, Kroger, Ralphs, Ketel One, Marie Callender’s, Piccadilly, Pathmark
Industries: Media, Grocery, Spirits, Restaurant, New Business
2004 – 2005 (1 year)Irvine, CA
Designed and art directed print advertising, collateral pieces, custom packages and promotional campaigns. Concepted and designed the Community Matters program for the Kroger grocery chain, Ralphs. Participated in new business development and created work for pro bono accounts.
Clients: Ralphs, Food 4 Less, Orange County Child Abuse Prevention, Crescent Jewelers
Industries: Grocery, Retail Jewelry, New Business
1998 – 2004 (6 years)Irvine, California
Developed ad campaigns and collateral materials for both the consumer and leasing aspects of high-end retail destinations as well as TV, radio, print and outdoor for a gaming resort owned by Donald Trump.
Clients: Fashion Island, The Irvine Company, Irvine Spectrum Center, Trump 29 Casino, Taylor Woodrow Homes, Bay Street Emeryville
Industries: Fashion, Retail Destination, Gaming, Luxury Real Estate
1995 – 1998 (3 years)Fountain Valley
From corporate branding for Disney to retail food package design for Trader Joes and Contessa Shrimp, creativity and collaboration were our guiding principles and the reason for success. Some of the work we created can still be found in stores today.
Clients: Disney, Disneyland Resorts, Disneyland Theme Park, Contessa Shrimp, Trader Joes
Industries: Food Packaging, Theme Parks, Entertainment