Cirque du Soleil needed a premium set of tools to help define and showcase their incredible roster of shows with brand positioning created specifically for the travel trade industry.

Destination Imagination was born. A beautiful coffee table book was designed that featured each permanent show, characters and story lines along with theatre seating and interesting behind the scenes information. An iPad app was developed as well as print ads and a trade show booth. The campaign continued to grow and has become their global positioning.