Twice a year Los Angeles presents Restaurant Week*. An event that enlists noteworthy restaurants in L.A. to participate in an endeavor with the intention to induce trial for locals and showcase the vibrant culinary scene in L.A. Prestigious eateries offer unique menus at a discount to those who make a reservation. 

This work is for Restaurant Week Summer 2014. There were two Los Angeles Magazine print ads and the rest was all digital. The goal was to get people to click and make a reservation on the discoverLosAngeles.com site. I am happy to report that it was the most successful campaign to date. Hooray!

Agency: HEILBrice