This campaign celebrates all that is chill, relaxing, sexy, luxurious and magical about this lush piece of heaven on earth. It is the sundrenched retreat for those who need to wind down, refuel and unplug. The place that turns the state of doing nothing into an art form and everything else into bliss. It is two parts progressive, one part laissez faire and equal parts chic and fun. After all, it was home to Frank Sinatra. Mention coming and you’ll be in no shortage of those who volunteer to tag along and come play a few rounds or sets, hike some trails, admire architectural gems or just lay low. Hurray for fun. Hurray for sun. Let it shine.