Project LIFT, L.A. (Lead, Inspire, Facilitate, Teach) is a non-profit organization that works to combat poverty by bringing extra-curricular activities, experiential learning, nutrition and support to Los Angeles kids and families. It was an honor developing the name and brand identity for such a worthy cause. 

The goal: create an indelible logo, color palette, marketing materials, collateral and environmental graphics that express the optimism and opportunity the organization provides. 

Agency: HEILBrice