2012 Brand Campaign Manifesto

There comes a time when every person, every team, every organization must stand for something. A time to define where they come from to determine exactly where they’re going. A time to REPRESENT. 

For the Clippers, it's basketball. Heart. Los Angeles. Passion. Dedication. Work. Courage. Hope. The Clippers are growing strong and gaining momentum – with roots that run deep, hearts that beat for the game and core values that bond Clipper Nation. The Clippers stand for something bigger than a game. They REPRESENT.

Creative Director: Joni Parenti
Copywriter: Maria Woike
Art Director: Scott Burris
Agency: HEILBrice