Vanacore Music was founded twenty years ago and is widely regarded as the creator of the sound of reality television. Think Survivor. Their work was recently awarded ASCAP’s Most Performed Themes and Most Performed Underscore awards every year since 2005.

While extremely successful, they desired a new brand that reflected the heritage of the company and also positioned them, not only as a reality show music house, but as a motion picture one as well. 

An identity package was created from the ground up. Logo, tagline, business cards, stationery, jump drives, bags and booth graphics were just the beginning. A brand video and new website were also a part of the launch as well as an ad campaign that simply asked people to :listen.

There's more story to tell about this project. Things like the evolution of the logo design and how did :listen come about. As one would guess the Vanacore message naturally revolves around music, but more surprisingly it is rooted in story.